Managing international campaigns and brands

In the global world, where commercial, market, and academic collaborations are open to all, it is important to build a comprehensive communication strategy that addresses your brand and its presence in many countries around the world.

There is a need for a real understanding of the markets and the nature of marketing in countries where there is a presence for your brand, company, and idea. 

We have extensive connections with the largest media strategies in the world. We know how to build a campaign of social media for you, organize public relations, and adapt advertising to any location in the world. 

We represent and have represented huge international companies that are also active in Israel, such as Lavazza Italy, 3M USA, Budget Global, Air Berlin, and many more. Our activities in Europe and the United States include conferences, major launch events, press delegations, interviews in global media, and a prominent presence in the press and social networks.

Leading Israeli companies with an interest in global markets use our services and enjoy the business connections and the ability to generate and create demand for products thanks to our representation in Europe, the USA, and the United Arab Emirates.  

Advertising

Creativity, thinking outside the box, refining messages, and an in-depth understanding of customer needs, are the key characteristics in the field of advertising, which overlaps with the field of public relations.

We specialize in digital campaigns, social media campaigns, and complex campaigns that span several media - TV, radio, social networks, and newspapers. 

We know how to custom design the right campaign for the customer - in Israel and around the world.

Large local authorities, government offices and commercial entities, tourism organizations, and large sites benefit from our services of creative, smart, and focused advertising.

Managing crises and public struggles

Our firm has been specializing in crisis management for over 20 years. The owner of the firm lectures in this field at universities and colleges. 

Almost all companies will experience or have experienced crisis. We believe in preparing in advance for potential crises in the organization, by preparing a crisis procedure in advance, and dealing with it properly, professionally, and honestly.

The communication strategy that guides us is always: transparency, immediacy, honesty, and reliability. We do not let the crisis manage us and we do not settle for responding to the media. 

We do everything to manage the crisis while being extremely sensitive to the customer's needs. Dozens of recall incidents been handled effectively by us and thereby leading our customers to exposure that conveys public responsibility towards consumers.

There are dozens of crises you have not heard about thanks to our professional treatment.

We have conducted and continue to conduct significant social campaigns for large organizations, companies, associations, and corporations such as the water corporations’ struggle, the disabled struggle, the struggle for discs and pirated music, the struggle to encourage glow-in-the-dark vests, struggles for integration into Israeli society and more.

Representation of government organizations

We provide professional services and responses to large governmental and public agencies alongside commercial and consumer entities. As part of our service, we hold international conferences, government events, and unique projects such as projects for the Prime Minister's Office and the Zionist Organization, which included conducting an advertising and public relations campaign to document the 1948 generation, documenting the Six-Day Warriors, commemorations of the November 29 events and many more.

Business and Finance

Filizer Communication Groups provides a wide range of clients with the strategic advice needed to successfully navigate complex financial communication challenges, such as corporate crises, mergers and large purchases, activist campaigns, promotion of companies traded on the Israeli and global stock exchanges, companies facing IPO and large credit companies, such as CAL.

Events, branding, and product launching

Many years of experience and a proven professional record of accomplishment enable us to successfully launch dozens of leading brands from Israel and abroad. We introduce new consumer habits, expand target audiences to existing brands, hold high-profile launch events, gain exposure for products in social media by social influencers, hold press conferences, and participate in major events. These are just some of the means we use to reveal and brand your product, idea, and service.

Once the media strategy that is determined, the salient messages, the initiation, and the creativity are what make the difference.

Dozens of brands that everyone knows - Siemens, Bush, Gagnau, Lavazza, Budget, food products such as Shum Dorot, Sugat, Achva, trout, skincare and lifestyle products, as well as hotel chains, boutique hotels, and large tourist events enjoy our services.

The Cofix chain is an example of a successful branding process. From planning the initial strategy for introducing the chain to the Israeli audience and branding it as a socio-economic chain, which has become a symbol and leader for a line businesses interested in social equality and business fairness, the implications of this process are seen to this day.

Business collaborations and sponsorships

The extensive business connections and the deep familiarity with a variety of sectors, allow us to create significant collaborations with entities that you might not be able to reach on your own.

Our firm supports sponsorships for entities and companies and creates inquiries for potential investors. We will be able to direct you to the right investor and the relevant funds for receiving sponsorship.

Social network management

Since public relations and social media build and maintain trust in a company and its product, it is only natural that the two will be intertwined. Social media and the digital arena have become an integral part of the world of public relations, and today it is clear that it is impossible to manage a strategy without the use of social networks. Filizer accompanies the client from the stage of setting up the profile, managing it, creating the content, designing campaigns and promoting them.

Social media is a tremendous tool. Whoever is skilled in using it correctly, will always be one-step ahead of competitors.

Public relations and strategy

Our firm provides a comprehensive package of services in the field of public relations, guided by a precise strategy that is tailored and attentive to the client's needs and goals.

The communication strategy forms the basis of the media activity. Its goal is to expose the customer and the brand and achieve the goals and objectives set in the most, most effective and efficient way possible.

In order to reach the various target audiences and achieve the set goals, we build a comprehensive public relations plan determined by spatial vision and include the development of effective communication messages that maintain the customer's competitive advantage and separate it from others in the market. 

We plan the exposure in various media: written, digital, initiated activities in various social media, initiating collaborations, launching surveys, holding conferences, creating events, initiating meetings with opinion leaders, recruiting social influencers, designing press tours in Israel and abroad, organizing blogger tours and more.

We are always attentive to our client and in accordance with this dynamic reality, we update and adjust the communication strategy so that it is up to date and appropriate to the market and the changing goals of the customer.

Filizer Communications Group's customers, shine in digital and traditional media and enjoy smart and creative exposure.