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Areas of practice

Real Estate and Infrastructure

Specialize in real estate, infrastructure and regional development we accompany contractors and construction companies, establishing large projects throughout the country and marketing them to the public: residential buildings, commercial buildings, neighborhoods and TAMA projects and large projects in Israel and abroad. Our firm also represents and represents real estate projects around the world, such as in Florida and Texas. We accompany the establishment of new neighborhoods in local authorities throughout the country, alongside extensive infrastructure development of large parks, promenades, hiking and running paths in regional municipalities and councils, bridges, roundabouts and new roads.  Thus, we accompany the establishment of Ariel Sharon Park, Peres Park, Ein Afek, large neighborhoods such as Nofim neighborhood in Arad, Erezim neighborhood in Holon, Hakerem neighborhood in Acre, Kfir neighborhood in Tel Aviv and many other neighborhoods and areas throughout the country. Dozens of public buildings , large and prominent such as: Holon Sports Arena, dozens of experimenters, sports centers and public buildings built by the Lotus Factory have gained significant exposure thanks to the professionalism and familiarity with the field and its main media personnel. Our firm is in daily contact with reporters and professional editors in this field, and has extensive professional knowledge required in the field of real estate and infrastructure.

Vehicle and transportation

Activities in this field require professional knowledge, experience, and familiarity with the industry. 

We also represent car leasing and rental companies, quality tire chains, and road services

We gained experience in promoting innovative methods for managing transportation and have represented at conferences and exhibitions in the field of vehicles - such as a the Conference for Innovation in Tel Aviv, "City in Motion" of the Tel Aviv Municipality.

Among our customers: the international Budget chain, the Otolux chain, Debis - from the Daimler Chrysler Group, and mor

Public sector: Local authorities, government bodies and national projects

We specialize in working with local authorities, large public and governmental bodies: our offices provide and provide diverse services to dozens of public bodies: prime minister's office, government ministries, many local authorities, geophysical institute, academic bodies, hospitals, municipal centers, large public bodies such as: Pace Factory, World Zionist Organization, Zionist Archives, Mount Herzl Museum and Science Museum in Jerusalem. Our firm also deals with important conferences, which are at the top of the public agenda, such as the Absorption Conference and the Absorption Conference, the Antisemitism Conference in Budfest and the 120th Anniversary of Zionism. We accompany media and are involved in producing national events such as Maccabiah Chai, annual marches of the settlement that salutes the city of Jerusalem, every year and more. This specialization enables us to influence significant moves in the country and around the world, such as fighting anti-Semitism and promoting agendas and national public struggles.

Market capital, economy, and marketing

Our office represents companies traded on the stock exchange and pre-issue clients. We specialize in finance, loans, financing, and consumer credit and credit cards and promote the personal exposure of the leaders of economic companies and large chains. We also support the business development of large economic entities, including advertising, business collaborations and more.

Our firm represented the Hong Kong Ministry of Economy and Industry in Israel, a service that included media exposure, business meetings, and the promotion of a major conference.

Our experience in this field includes clients such as CAL, the Aloni Haft Group, the Cofix chain, e lone - Debis from the Daimler Chrysler Group social loans, Fulfillment, and more.

High-tech and technology

Filizer Communication Group has represented dozens of technology products, developments in the high-tech field, exhibitions displaying first-class technological innovations, and has gained significant exposure in the leading media.

Technological developments in the medical field, innovations in the technological field, products at the forefront of technology, such as computers, mobile phones, advanced projectors, home robots, and even smart white appliances, enjoy headlines and impressive positive exposure.

Dozens of Hackathon Days, conferences, and exhibitions that we led, placed us at the head of the leading offices in this field.

Health

We work with leading private and public health related institutions in Israel, including hospitals, various health centers, and verity of healthcare organizations. We offer services from crisis management to exposing new research, initiatives, innovative treatments, and exciting human-interest stories of patients and health teams.

We regularly initiate meetings of editors and reporters with our clients to create a close relationship between them and our clients.

Our firm handles pharmaceutical companies, innovative medical products for hospitals in the field of nanotechnology, products for the prevention of infections, O.T.C products, medical technological developments, and more.

Sports

Our firm specializes in leading international sporting events and has been successfully leading this field in Israel for over a decade.

We work in collaboration with the municipal authorities and the sports associations that hold the event, and are part of the event's steering committee and strategic planning team in order to make it a focal media attraction and to achieve maximum exposure. Many of the events we hold attract tens of thousands of participants and Israeli international media teams on the day of the event. Our office manages the entire system of spokesmanship from the event location with professionalism and great success. We have been managing the Tel Aviv Marathon's PR for the past 10 years, Maccabiah Chai, bicycle races all over the country, the Jerusalem Grand Fondo International Race, and other prestigious international competitions. This is in addition to promoting and exposing the largest and most advanced gym chains in the country, sports products, and more.

Necessities

The world is full of brands and consumer products, tempting us from every shelf and every website, and the consumer has endless options. We work to highlight the brands we represent so that they get maximum exposure and stand out above the rest. 

Thanks to our experience with dozens of brands, along with extensive relationships with leading media reporters, the use of traditional and digital tools, taking initiative and using innovation, we ensure maximum and quality exposure of the product and the brand so that it stands out above the rest. Our media strategy for promoting consumer products is driven by market research, deep familiarity with the consumer goods market, and an understanding of the Israeli audience. Over the years, we have promoted products and brands from the fields of grooming, culinary, health, sports, fashion, electrical appliances, household and kitchen utensils, textiles, baby products, and more. We have spearheaded dozens of events introducing new brands and branding leading chains in Israel in a wide range of fields in creative and varied ways. Our office launched the Cofix chain in Israel, a chain that made its trademark on a line of consumer social revolutions and led to a socio-economic change whose results are evident today. For this, we also won the Roaring Lion Award on behalf of the Israel Public Relations Association.

Culinary

One of the leading and fast paced areas of consumption in Israel and in the world is the food industry and culinary. One of the challenges in public relations is the need to keep innovating and always being up-to-date.

We give our customers the significant advantage of a deep familiarity with the restaurant and culinary industry in Israel with the help of our contacts with representatives of organizations in the field, and collaborations with the leading chefs in Israel and in the world. We create constant exposure with original culinary initiatives, along with promoting culinary events

Education and Academia

Our firm represents public and private colleges and universities, post-primary education networks, associations, and companies dealing with education interfaces. We work together with our clients to help build their reputation and achieve their goals. With rich experience in academia, Filizer’s team of communications consultants helps many educational bodies develop and implement effective communication strategies.

We know the field of academia, the critical issues that affect education, and the best way to reach target audiences. We are here to help customers launch integrated campaigns, convey themes, make smart use of the media and digital tools to improve the organization's performance, and promote its name.

The researchers and lecturers among the institutions we represent, are prominent in their media presence in leading media. These institutions are becoming the most prominent and preferred institutions by students when choosing their educational institution.

Culture

Our firm represents national, municipal and governmental cultural institutions such as leading theaters for adults and youth, art galleries, the largest international festivals in the country, performances by the greatest artists in Israel at the Sultan's Pool in Jerusalem, Caesarea, and throughout the country. Our office has represented the Ministry of Culture in Israel and has worked extensively to promote culture in the geosocial periphery of Israel. Along with dozens of events of Mifal Hapayis, we have promoted large outdoor events of local authorities, and performances by the world's greatest artists such as Slava Snow Show, Bon Jovi, Emma Sheflen, The Jerusalem International Festival of Lights, Puppet Theater Festivals, exhibitions, Circus Festivals, Sidewalk Festivals, and the International Festival of Classical Music in Tel Aviv Museum. All these and dozens of other huge events all over the country are just some of the cultural activities we are so proud of. Thanks to our strong connections with the cultural editors in the daily media, our clients enjoy extensive exposure, significant collaborations, and clear success.

Tourism

We represent the largest tourism entities in Israel, starting with hotels and chains, B & Bs, large tourist areas, such as the Golan Heights, the city of Acre, the city of Jerusalem, prominent sites in the country, major tourist and entertainment areas, amusement and water parks, some of the largest national parks in the country and more. We also represent tourism entities around the world. Our offices work regularly and continuously with the Ministry of Tourism and the Ministry of Foreign Affairs; hold dozens of press tours every year; host visits by media influencers at hotels and sites we represent. The field of tourism is a major area of ​​activity in the firm. Our customers enjoy significant exposure in the leading media, and a variety of important collaborations and initiatives resulting from personal and professional connections with the main tourism organizations in Israel and around the world. Filizer Communications Group been chosen to represent renowned international sports tourism festivals and events which attract extensive visits from abroad and internal tourism industries such as the Festival of Lights, the Tel Aviv Marathon, Grand Fondo - Jerusalem Bicycle Race, and more. The firm is one of the leading firms in the field of tourism, sports tourism, hotel chains, and more.

Branding Cities

Urban branding process requires a lot of thought and consideration. At Filizer Communications, we study the client and the city's' priorities and to understand the city's geographical and demographic environment, learn strengths and weaknesses, examine the geopolitical location and social structure in the city, so that we can form a media identity and create key principles for long-term and short-term media promotion, in collaboration with the mayor and the city leadership. Our team builds a positive and unique overall image for several prominent cities in the country and handles brands and media assets of leading cities in Israel such as: Jerusalem, Holon, Tel Aviv, Ashdod, Acre, Petah Tikva, Ramat Hasharon, Lod, and various regional councils. We work to increase the potential of attracting residents, strengthen businesses, encourage investment and increase tourism. The positive image focuses on quality of life, urban development, education, tourism, culture, employment, service, housing options, health, cleanliness, and more.